WebBloom has been advertising with Google Adwords since 2001 and has been a leader in Pay-per-Click Marketing for over 15 Years. With our extensive experience, we will lower your cost per lead, improve customer retention, and help Grow your Business.
Unlike other online marketing companies, you will be working with a dedicated account manager with a minimum of 12 years experience.
We are continually testing and improving your campaigns on a daily basis and will use some of the following advanced techniques to Lower your CPL.
Mobile Specific Ads & Landing Pages
Mobile Devices now account for 56% of online traffic. Surprisingly, this shift has caught many marketers by surprise and they have not adapted accordingly.
We make sure that we segment both our ads & landing pages between Mobile and Desktop traffic with different ad copy and layouts for each.
For example, all of our mobile landing pages have a call-to-action button that has been rigorously tested for optimal placement; resulting in a 53% increase in conversion rates.
Geo-Targeting Postal Codes
Most online marketers use some form of geo-targeting but, we go one step further and segment down to the postal code.
Through regular analysis, we are able to determine which neighborhoods result in the best leads and share this information so that it can also be used in your offline marketing efforts. Over time, you will begin to see noticeable patterns based on affluence, education, age, & marital status. Why waste money on neighbourhoods that never become customers?
Customized Retargeting Campaigns
Regargeting campaigns allow you to target only people that have already show interest in your site. As expected, people that have already visited your site are much more likely to become a customer and most successful Adwords campaigns should have some form of remarketing.
We further customize our retargeting campaigns based on specific user behavior. By sharing data with Google Analytics, we are able to segment based on a number of criteria such as which pages were visited and how much time was spent on the site. Through detailed analysis, we are able to develop specific ads which result in a 36% increase in click-through-rates.
Call Tracking
We track every every conversion and this includes calls. Our call tracking allows us to determine whether your calls are converting and at what rate.
For some of our clients, we can even record the conversation of the calls so that they can be used to further determine both the validity of the lead but, to also improve your entire sales process.
